What’s in store for Google Voice?
April 21st, 2009 | By Ian in Google, Opinion, Rants, Sites of Interest | 1 Comment »
Google Voice is a very interesting service. If you were one of the people (like myself) that got an account on GrandCentral.com before they were bought out by Google, you are now eligible to be part of the Google Voice beta.
It offers a lot of interesting services such as visual voicemail, speech to text, VOIP, free long distance, and many others. However, in order use most of these, you need to use the phone number Google assigns you. Google can’t be your voicemail provider unless all of your calls are routed through them first.
So are you going to hide your current cell phone number and tell all of your friends and family to call your GV number instead? Unlikely.
I believe it is much more likely that Google is actually moving to become a telephone service provider themselves. That way, you just transfer your phone number to Google and they give you all of the great features of GV along with it. However, in order to participate in LNP (the FCC program that enables users to transfer phone numbers between providers), they must become a wireless carrier.
I know it sounds unbelievable. I am somewhat skeptical myself. It seems like quite a stretch for them to actually get into voice service. After all, couldn’t Google just partner closely with the existing providers and integrate their GV directly into your existing plan? Unfortunately, cellular service providers would probably never play ball with Google this way. GV bundles free long distance VOIP, SMS, and (quite possibly) unlimited airtime.
Many people were skeptical when a search engine company was rumored to be branching into email. There was even more surprise as the rumors of a Google phone came true. Now that they have their own cell phone OS and a fantastic web integration platform, it is not inconceivable that they will take the next step and start leasing tower space.
Google is out to eat the telco’s lunch.
